Consumer Behavior: Buying, Having, Being 14th Edition 14e

Consumer Behavior: Buying, Having, Being 14th Edition offers a comprehensive exploration of how consumers make decisions and the impact of those choices on identity and society. This expert edition delves into psychological, social, and cultural influences shaping buying patterns, providing valuable insights for marketers, researchers, and students. It combines theory with real-world examples to deepen understanding of consumer motivation and behavior dynamics. Ideal for advanced studies and professional reference, this edition enhances strategic thinking in marketing and consumer research.